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Paresh SolankiBritish Diversity- The Next Generation
So how does the media industry mirror its own community's 'diversity' and what role should the commercial market play in dictating audience needs? Are the new arrivals the New Problem for the media giants in a fast moving digital market? Paresh Solanki, the BBC's Creative Director, will present this thought-provoking case study that will have broad appeal to private and public broadcasters, arts and cultural leaders and anyone who wants to keep up with diversity in the marketplace and community. About Paresh SolankiParesh Solanki is a multi skilled media executive, producer / director, project manager, events organiser. He also specialises in people development and media projects relating to social and international development. Solanki is currently working as a Creative Director on an innovative development of a Media Village in central England in collaboration with The Mailbox where BBC Birmingham is currently situated. Prior to this Solanki just completed working on the international Live 8 Concerts, one of the world’s biggest media events linked to utilising the media to help combat poverty. From 2002 to 2004, Solanki was the Executive Director of the highly controversial relocation of BBC Birmingham’s from the iconic Pebble Mill site to The Mailbox which examined how better to improve work culture, people relationships and integrating technical advancement with modern work practices. Prior to that he worked as Managing Editor of network television for BBC with a team of over 200 staff producing major televisions strands including documentaries, motoring, rural, daytime, gardening and ethnic programming. In 1996 Solanki was Editor of BBC Asian Programmes Unit (APU), responsible for turning niche programming area into an international award winning specialist unit which nurtured on screen and off screen talent for the mainstream. Programme credits include several major strands including Network East, East, Café 21 Mega Mela brands, and a number of international documentaries including Jinnah, Sikhs, Bangladesh, Malaya, Burma, Eastern Vibes and Bindi Millionaires. Solanki joined the BBC in 1990 with the BBC News and Current Affairs Department working on the award winning foreign affairs strand Assignment and then on Network News. He has also worked in the independent sector. His work (articles & photography) has also been published in magazines and newspapers. Solanki is the Fellow of the Royal Television Society (RTS), member of BAFTA and British Psychological Society. He is the Vice Chair of the Midlands RTS, external examiner for ITIC, a judge on major Awards and sits on strategy & policy committees. |
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British media organisations such as the BBC can be proud of achieving credible results on portrayal and employment that mirrors modern British society. The BBC has achieved tangible results, as a diverse range of programming and minority talent from South Asian and African-Caribbean communities is getting integrated into the mainstream. Today, however, the UK demographics are in a constant flux, as more people immigrate to Britain from many countries. And "The New World Order of Digital Broadcasting" means a choice of hundreds of channels!