What the Broadcaster Saw
Presenter:
David Goorevitch, Javelin Pictures
Date: March 9, 2009
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What The Broadcaster Saw is an entertaining training vehicle focused on connecting talent with opportunity. In David's 16 years as a broadcaster, he has repeatedly seen great ideas thrown away by producers who simply didn’t understand their buyers. This lecture series aims to educate those whose business survival depends on broadcasters.
Understanding broadcasters is a difficult business. Hearing what’s really being said requires a producer or a writer to hear not only what they want to hear, but to what the speaker might mean but be unable to articulate.
Some of the takeaways we focus on are:
- Broadcasting is a business. It’s not about you, it’s about them.
- Do your research about what to sell to whom, and for what slot.
- Hone the pitch and test it to ensure it hits the target.
- Interest is money. Don’t waste time waiting because they said they like it. Saying isn’t paying. Find the buyer who says they like it with investment.
- Ideas are a dime a dozen. Along with strong and clear ideas they’re looking for a serious person who can deliver.
- Get a thousand irons in the fire.
- In development, understand what the broadcaster means when they talk. Clarify and fix.
- If you get a production, be there all the time. Your show is your brand. It’s time to let those other irons languish... or give them to someone else to do.
- If you get a hit, remember that the genius is the show, not you. If the audience isn’t falling, don’t change it out of boredom.
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Art of the Pitch ... Secret of the sell 2.0
Presenter:
Sandra Porteous, CBC
Date: March 9, 2009
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Sandra Porteous learned long ago that it is one thing to have a great idea, another to "sell" it to someone else. For 20 years, she pitched ideas over the phone and in person to newspaper and magazine editors. It was obvious pretty quickly that if the pitch was not solid, the idea (no matter how brilliant!) just would not sell.
Learn how to generate ideas, how to build a pitch that has people wanting more and how to prepare for that pitch session. Learn what to leave it and what to leave out and most importantly - how to take a corner of an idea and create something that is truly original. The secret of the "sell" is not a secret anymore. |
Story Clinic
Trainers:
Ken Chubb
David Goorevitch
Date: March 9, 2009
Date: March 10, 2009 |
Need help with your script? The doctors are in. Ken Chubb is one of the most sought after story editors in Canada and David Goorevitch has developed and overseen the production of hundreds of hours of award-winning, prime-time television.
Writers can send in advance, a one-page outline of a story they are developing into a dramatic screenplay for film or TV, Ken Chubb and David Goorevitch will meet with you for 15 minutes and discuss the strengths and weakness of the story and advise you on where to go, or what to do, next."
Don't miss this rare chance. To pre-book an appointment: email your treatment to larry@innoversity.com
*Some appointments can be booked on a first-come, first-served basis at the Summit
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Media Diversity Career Management
Presented by:
M. Michelle Nadon, President, Media Intelligence Inc.
Sunny Yi, Media Intelligence Inc.
Date: March 9, 2009 |
Media Intelligence's mediaDIVERSITY - CAREER MANAGEMENT workshop offers new Canadians seeking to find employment in the broadcasting and cultural industries valuable insight and tools. This program helps the skilled immigrant know where they are, helps them decide where to go, and gives them the tools, the strategy and the critical support to get where they want to be.
- Old ways vs. new ways; skills assessments & knowledge areas; short-mid-long term goals
- Industry & Sector environmental scans; building job search database
- Portfolio building & marketing per Canadian standards; identify and market your subject matter expertise
- Sourcing and responding to job ads; networking; interviewing; securing the role & salary desired
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